WebData analytics and CRM in the hospitality industry The case: Alpen Hotel Data analytics in the hotel industry aims to gain more understanding of customer behaviour to improve CRM efforts. CRM has been the prominent branch of management used extensively in the hospitality industry to capture market share by understanding and observing the guest ... WebThe candidate is permitted to have the following document: An exam permitted (stamped) case study titled ‘Data Analytics Dilemma at Alpen Hotel’, which was provided to …
Hotel SWOT Analysis: The Secret to Powerful Decision-Making
WebSep 2, 2024 · Data analytics dilemma at Alpen Hotel. Tammy Wee, Arif Perdana, Detlev Remy. Published 2 September 2024. Business. Journal of Information Technology Teaching Cases. Data analytics is currently the buzzword for the hospitality industry to stay ahead of their competitors. Service providers use data analytics to ensure their brand remains … WebFeb 26, 2024 · Demand Forecasting. Data analytics in hotel industry predicts customer behavior patterns and forecasts demand more accurately. Using these insights about … refuge financial abuse
How to use hotel data analytics to improve your …
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