WebTrademark law protects a trademark owner's exclusive right to use a trademark when use of the mark by another would be likely to cause consumer confusion as to the source or origin of goods. Trademark law is a federal issue, and as such, the Lanham Act is the federal statute which governs trademarks. To establish a violation under the Lanham ... Webthe likelihood of confusion standard. This paper will further attempt to examine the role and scope of the independent distinctive role criterion. The investigation will consist of three …
Buyers must navigate cybersecurity market confusion
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Marketing Causes and Implications of Consumer Confusion
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